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Executive summary Very few businesses can lay claim to changing the habits of a population. Ola, with its convenient and cost-effective cabs, has changed how India travels. However, the business is yet to sustain itself financially. With the increasing customer acquisition cost for their 4W intra-city taxis and the need to turn profitable, Ola ventured...

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Qwixpert ConsultingBangalore
91Springboard – NGV
3rd Floor, Padmavati Complex
No. 2, 80 Ft Road
Koramanagla 8th Block
Bangalore 560095
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