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Food and grocery retail has been a very traditional space with Kiranas contributing to ~97% of all sales. With increasing disposable incomes driven by rising affluence, rising urbanization, changing family structures, internet penetration and rapid proliferation of several super and hypermarkets across the country, Modern Trade is expected to double its share to 6% of total sales by 2021.
However, the standalone local supermarkets and specialists (Fruits & Vegetables focused outlets) are expected to outpace the national and regional chains due to their deep knowledge of local needs and aspirations across product and service offerings.
Despite lower trade margins, kiranas have better overall margin structures than Modern Trade due to lower selling costs and overheads. Indian shoppers loyalty to modern trade is determined by discounts and offers. This has further tightened contribution margins across the industry. Incremental pressure on the margins and customer wallet is heaped upon by e-commerce companies with disruptive business models and discounting practices. Private labels have become crucial in creating loyalty and enhancing margins. It is equally critical for Modern Trade to have a low cost and highly efficient supply chain to manage operations.
Customer Penetration enhancement through “Localized” offering: Having the right product and service offerings tailored to the needs of the catchment
Wallet Share Enhancement
to target under-penetrated categories: Consumer strategy design and implementation to dominate “high value” categories such as Staples, Fruits & Vegetables and Dairy
Cost Effective Operations
Lean Inventory and logistics planning; Zero based budgeting to manage store overheads
Our ServicesIndustry Primers
Understand the industry structure and value chain, consumer needs, competitive assessment and market trends“Qwixpert”ise
Internal “industry know-how” from veterans sharing specific answers to specific questionsPoint-of-View
Endorsement of hypothesis/ strategies by and brainstorming sessions/ workshops with industry expertsExpert Retainership
“Expert-led” problem solving, governance and implementation over a longer durationBenchmarking
Financial and operations benchmarks against peers and/or specific competitionBusiness transformation
Leverage Qwixpert’s consulting expertise and expert network to drive large scale business strategy and implementation driving tangible topline/ bottomline benefits in a fast and cost-effective mannerAnalytics
Descriptive, predictive and prescriptive modeling using new-age analytical and visualization tools to drive sharp and insightful business insightsPresentation/ slide making
Professional and structured decks for board meetings/ top management discussions