Key imperatives in the Indian Made Foreign Liquor industry today and trends driving them
17 September 2019by qwixpertadmin
Executive Summary Per-capita alcohol consumption has seen an almost 3 fold increase since 2005 in India. A young population with ~50% above the legal drinking age, rising affluence, rapid urbanization and changing societal attitudes are driving this growth. However, alcohol consumption and IMFL penetration are not uniform across states indicating opportunities for growth of both...